Jo Malone London Velvet Rose & Oud Parfum

What is ScentArt?

This is a real-time fluid simulation that turns a perfume's composition into living, breathing art. Each ingredient in the fragrance becomes a stream of coloured ink flowing through a virtual liquid.

The colours come from each note's scent family - warm ambers, fresh citruses, deep woods - and the way they move reflects the perfume's character. Bold fragrances produce intense, swirling currents; lighter ones drift gently.

Every perfume produces a unique animation. No two look the same because no two smell the same.