Dupes for London Eau de Parfum

8 affordable alternatives - from £8

Original

London Eau de Parfum bottle
London WIDIAN
EDP

This one's a stunner, blurring the lines between fruity gourmand and sophisticated leather. It's divisive only among leather purists, otherwise, London is a crowd-pleasing, luxurious scent that will get you noticed.

Acquired

Fragrances below are inspired by London Eau de Parfum. Not affiliated with, endorsed by, or produced by WIDIAN.

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Known dupes

Also smells similar

2 Parfum Xerjoff
Smells similar
85%
Both lean powdery, fruity, sweet
Subtle differences in overall composition
Mada Extrait Anfas
Smells similar
84%
Both lean leather, fruity, sweet
Subtle differences in overall composition

What makes a good dupe?

A good dupe captures the essence of the original fragrance - the same mood, the key accords, the general character - at a more accessible price point. It doesn't need to be a molecule-for-molecule copy. The best dupes feel right for the same occasions and carry a similar energy, giving you more ways to enjoy a scent profile you love.

We assess dupes by comparing the fragrance profile of the original against the dupe: shared accords, overlapping notes, similar longevity and projection, and occasion suitability. Our similarity scores reflect how closely the two fragrances align in character - not just raw ingredients.

For a deeper look at how dupes work and what to look for, read our complete guide to perfume dupes.

Price savings shown are based on current UK retail prices and may change. Always check the latest prices before purchasing.