WIDIAN 2018 EDP

U ££ Statement

London

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WIDIAN London is an Eau de Parfum launched in 2018. London settles into a heart of Lily of the Valley and Raspberry, and dries down to a base of Musk, Leather, Amber, and Vanilla. WIDIAN's London carries a Statement verdict, a sweet-led wear.

This one's a stunner, blurring the lines between fruity gourmand and sophisticated leather. It's divisive only among leather purists, otherwise, London is a crowd-pleasing, luxurious scent that will get you noticed.
What our verdicts mean →
  • Confident
  • Sophisticated
  • Luxurious
  • Warm
  • Cozy
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London Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Long (6-10h)
Projection
Strong
Intensity
Strong

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Fall Winter
Also Works:
Spring

A cold-weather scent - best worn in autumn and winter.

Best Occasions

Best For:
Date Formal
Also Works:
Casual

Its strong projection and impressive longevity make it less suitable for quiet office environments. However, its rich fruity-leather profile is perfect for dates and evening events, offering a luxurious and memorable presence.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

WIDIAN London opens with a surprisingly 'clean' hit of oud and violet, swiftly followed by a juicy, almost fizzy raspberry. The heart brings in a subtle lily of the valley, but it's the rich, smooth leather that truly anchors this fragrance. A powdery sweetness from vanilla and amber emerges in the dry-down, mingling with musk to create a soft, inviting finish that's complex yet effortlessly wearable.

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Compare & Pair

Layer

Wear two at once. See what layers well with London Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements London Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom ·

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.