Magazine

Perfume reviews, dupe guides, and fragrance insights.

Dupes 7 min read

UK Perfume Dupes Compared: Algorithm vs Real Reviews

We score UK perfume dupes on their scent fingerprint, then check every pair against what real wearers say. Our number and the community agree on the strong clones - and the places they part ways tell you where a dupe will let you down.

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Guides 5 min read

Welcome to ScentVerdict: What We're Building and Why

Perfume research is broken. We are building the UK's go-to site for fragrance discovery - with honest verdicts, real prices, and a visual tool that lets you see what a perfume smells like.

Dupes 8 min read

Best M&S Perfume Dupes 2026

M&S has quietly built one of the most credible high-street fragrance ranges in the UK - and several of them land remarkably close to designer originals costing ten times more. Here's our pick of the best.