The Team Behind ScentVerdict
ScentVerdict is small and named: every verdict is the responsibility of a real person, not an anonymous brand. We come to fragrance as enthusiasts rather than industry insiders - which is rather the point, since the site is written for the person deciding whether a bottle is worth the money. It began with a single fragrance recommendation - here's how it started.
Daniel Grimes
Co-founder
Daniel is a software engineer who fell for fragrance and couldn't find a site that gave him a straight answer - so he built one. He co-founded ScentVerdict to bring data-driven honesty to a category full of fake reviews, and the engineering shows: the similarity scoring behind our dupe matches, the ScentArt visualisations, the structured way every fragrance is judged on notes, accords, longevity and price.
He owns the review methodology and signs off on everything before it publishes, so every verdict carries a real name and real accountability, not an anonymous algorithm's. He's no perfumer and has never pretended otherwise; what he brings is independence and a method. If a fragrance isn't worth your money, the verdict says so.
Becky Rowledge
Co-founder
Becky co-founded ScentVerdict and runs the day-to-day: operations, editorial standards, community and outreach. If Daniel built the engine, Becky keeps it running on time and to standard.
She's the last read before anything goes live - if a verdict wouldn't help her decide what to buy, it goes back. She's also where ScentVerdict meets the outside world: present in the communities where fragrance lovers gather, and the first point of contact for the retailers, writers and partners who want to work with us.