MindScents

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Italian olfactory marketing and sensory communication project.

Indie Official Website

About MindScents

MindScents is an Italian olfactory marketing project created from the work of Claudia Sepertino, who is described as a consultant in neuromarketing olfattivo and comunicazione olfattiva. The brand positions itself around sensory communication rather than consumer perfumes, with a focus on using smell as a strategic tool for emotion, memory, and brand identity.

The available sources describe MindScents as a unique project in the world of perfumery and sensory communication, but they do not provide evidence of a conventional fragrance house structure, a launch year, or a portfolio of retail perfumes. Its activity appears centered on creating an olfactory brand experience for other businesses, which makes it closer to a specialized indie sensory consultancy than a perfume label.

Because the public-facing material is limited, there is not enough verifiable information to identify a parent company or a specific fragrance catalog. The brand’s known direction is B2B olfactory branding, so any scent profile here would be speculative and should be treated cautiously.

At a Glance

The Brand

Founder Claudia Sepertino
Country Italy
Category Indie

Scent Personality

Sweetness
Low
Freshness
Low
Boldness
Mild
Uniqueness
Very High

Worth It?

Price £££
Value
Mild
Accessibility
Mild

Scent DNA

Olfactory marketing sensory branding
  • MindScents is not presented as a conventional perfume brand but as a sensory communication project
  • Its defining trait is the use of scent as a branding and emotional-response tool rather than as a consumer fragrance line

Typical Performance

Longevity
Moderate
Projection
Moderate

Positioning

A indie, premium house known for olfactory marketing compositions.

How It Compares

Who It's For

Best For

  • B2B sensory branding
  • retail atmosphere design
  • hospitality scent identity
  • marketing activations

Strengths & Weaknesses

Strengths

  • Distinct positioning in olfactory marketing
  • Clear sensory-branding focus
  • Potentially high differentiation for business clients

Weaknesses

  • No verifiable consumer fragrance line
  • Limited public product information
  • Not enough data for traditional perfume profiling

Brand Evolution

Public information suggests the project is centered on neuromarketing and olfactory communication rather than on expanding a retail perfume range. The available material does not document a clear evolution from perfume house to scent consultancy, so the safest reading is that it has remained a specialist branding project. Its public identity is therefore functional and service-led rather than product-led.

Quick Verdict

MindScents does not currently read like a standard perfume brand. It is better treated as an Italian olfactory marketing consultancy with strong differentiation, but too little public catalog data for a full fragrance-house profile.

MindScents Perfumes