Into The Night Eau de Parfum bottle Into The Night
Edp Concentration Edp
U Gender U
2019 Year 2025
£ Price Tier ££
MA BELLE XOXO Eau de Parfum bottle MA BELLE XOXO

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Into The Night
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MA BELLE XOXO
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Which Should You Buy?

Our Verdict - Into The Night Eau de Parfum
Into the Night is B&BW's surprisingly sophisticated entry: a divisive but generally beloved 'grown up' fruity amber that punches well above its price tag. It's an intense, opulent scent that some find too much, but many adore for its dark allure and designer comparisons.
Favourite
Our Verdict - MA BELLE XOXO Eau de Parfum
A playful explosion of summer fruits, MA BELLE XOXO is for anyone who isn't afraid to smell sweet and a bit cheeky. It's a crowd-pleaser for sure, if you're into that sort of thing - bright, youthful, and undeniably charming.
Statement

Scent Profile

Citrus Floral Fruity Green Sweet Warm Woody Earthy Animalic Fresh
Citrus 0% 0%
Floral 22% 23%
Fruity 29% 40%
Green 2% 2%
Sweet 40% 41%
Warm 21% 6%
Woody 6% 10%
Earthy 10% 3%
Animalic 11% 9%
Fresh 6% 6%

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
Into The Night EdP
MA BELLE XOXO EdP

Notes

Into The Night Eau de Parfum
MA BELLE XOXO Eau de Parfum
Only in MA BELLE XOXO Eau de Parfum
Blackberry 50% Litchi 25% Strawberry 25%
Shared Notes
Jasmine 21% vs 57%
Only in Into The Night Eau de Parfum
Amber 43% Red Fruits 35%
Only in MA BELLE XOXO Eau de Parfum
Raspberry 43%

Accords

Into The Night Eau de Parfum MA BELLE XOXO Eau de Parfum
100%
Amber
77%
75%
Fruity
100%
58%
Woody
77%
61%
White Floral
52%
Powdery
60%
Sweet
58%
46%
Animalic
Amber shared
100%
77%
Fruity shared
75%
100%
Woody shared
58%
77%
White Floral shared
61%
52%
60%
58%
46%

Performance

Into The Night Eau de Parfum MA BELLE XOXO Eau de Parfum
Moderate (4-6h)
Longevity
Moderate (4-6h)
Moderate
Projection
Moderate
Moderate
Intensity
Moderate

Season and Occasion Fit

Into The Night Eau de Parfum

Seasons

Best For:
Autumn Winter

A cold-weather scent - best worn in winter and autumn.

Occasions

Best For:
Date Formal
Also Works:
Casual

This scent is often described as strong and long-lasting, with a heavy, seductive character that makes it ideal for evening wear and dates. While some reviews mention it can be worn daily or to work due to its affordability, its intensity and opulent nature lean much more towards going out, formal events, and intimate settings.

MA BELLE XOXO Eau de Parfum

Seasons

Best For:
Spring Summer Autumn Winter

Versatile across every season - no clear seasonal preference from wearers.

Occasions

Best For:
Date Casual

The prominent fruity and sweet accords make this a fantastic choice for casual outings and dates, as it's approachable and fun. Its youthful and lively character, combined with a potential for noticeable sillage, might be a bit much for a formal setting or a very conservative office environment.

Similarity Breakdown

Overall
87%
Olfactory
95%
Notes
88%
Accord
79%
Key Similarities

Both share Fruity, Woody, Amber accords and Jasmine, Amber notes

Key Differences

Subtle differences in overall composition

Where to buy

Into The Night Eau de Parfum
MA BELLE XOXO Eau de Parfum
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