British Beauty Blogger

Jane Cunningham has run British Beauty Blogger since 2008, and her fragrance vertical carries the same hard-won reputation as the rest of the site: she built it on refusing to soften a bad verdict. Her stated policy is to say plainly when a launch is rubbish rather than discreetly not mentioning it, and every post is labelled, unpaid sample, ad, or affiliate, so you always know the provenance. Fragrance sits inside a much longer general-beauty practice, backed by four published books, which means launches are read in the context of the wider industry rather than in isolation, with event coverage and home fragrance alongside the designer and niche reviews. The fragrance section is actively updated into 2026. Best for readers who want honest, clearly-disclosed verdicts from one of the UK's longest-standing independent beauty voices.