iscentyouaday

Samantha Scriven's iscentyouaday is where to look for the small and independent perfumers the bigger blogs overlook. She co-wrote The Perfume Companion (Quarto, 2021) with Sarah McCartney, contributing around 200 entries, a book itself nominated for a Fragrance Foundation UK Jasmine Award, so the reference-grade knowledge is real. The editorial approach is warm and championing rather than combative: she declines to publish about scents that simply do not suit her rather than panning them, so the trust signal is disclosure and depth, not harsh takedowns. She always declares when a brand has sent a sample versus when she bought it herself. She revived the blog in 2025 because she missed it, and it is actively covering UK indie-perfumery events, from Wales Perfumery to the Barnes Fragrance Fair, into 2026. Best for niche-curious readers building a map of the UK's independent scene.