Jo Loves

Jo Loves is the fragrance house Jo Malone CBE started in 2011, five years after she sold and stepped away from Jo Malone London, the brand she originally built and is no longer associated with. Buying here means buying her current work direct rather than the brand that now carries her old name. The line is led by Pomelo, the grapefruit-and-vetiver debut that became its signature, alongside the Jo by Jo Loves range, the patented Shot Candle, and a refillable Fragrance Paintbrush format that is genuinely novel. This is prestige pricing, with a 100ml eau de parfum around £130, and it is a proper British house rather than a reseller: Jo Loves Ltd is registered at 35 Berkeley Square in London, company number 07008269. Delivery is free on UK orders over £70 (£5.95 otherwise, next-day £7.95), and returns run 28 working days in unused condition, with a £3.50 label fee taken off the refund. Trustpilot is modest in volume at around four out of five from a small number of reviews, which is normal for a single-brand boutique rather than a high-street retailer. Best when you specifically want Jo Malone's own current fragrances, from source.