Notino

Notino is the closest thing Europe has to a fragrance department store online: roughly 1,800 brands, running from mainstream designer (Dior, YSL, Armani) through to niche and Arabian houses (Xerjoff, Montale, Lattafa), in sizes from travel splits to full bottles. It is a genuinely large operation, founded in Brno in 2004 and now trading across 27 European countries with a couple of dozen physical stores, though the UK-facing notino.co.uk storefront is legally run by its Italian entity rather than a UK company. Two things make it worth a place here. First, the range: if a scent is in current distribution anywhere in Europe, Notino usually has it. Second, the returns policy is unusually generous, at 90 days from delivery against the 14 you are legally owed. On authenticity, Notino publishes a Genuine Products page describing direct partnerships with the major houses; that is a reasonable claim for a retailer of this scale and age, but it is self-asserted rather than independently audited. The one figure to weigh is its Trustpilot score, which sits around the middle of the pack at roughly 3.7 out of 5 across some nine thousand reviews, lower than the specialist discounters below, so read a few recent reviews for your country before a large order. Delivery is paid from about £2.49, free over £70. Best treated as the widest-range option when you already know what you want.