Oudh Shop
Partner
Poplar, London
Best for own-label oud and attar at £20-free-delivery prices, from a family business on a real East London market square
Oudh Shop is the smallest and most house-flavoured of our Arabian partners, and the distinction matters more than the size. Where a multi-brand Gulf reseller carries thirty independently famous names, Oudh Shop mostly sells its own: Oudh Al Anfar, Anfar London, Adyan and Asten, sourced direct from the Oudh Al Anfar perfume house in Dubai. If you are hunting a specific Lattafa, this is the wrong shop. If you want oud, musk sprays and attar oils from a house that stands behind its own labels, it is the right one.
The family-run framing checks out. The registered address, 17 Market Square, is Chrisp Street Market in Poplar, the pedestrianised market square built for the 1951 Festival of Britain, and it is where returns go and where wholesale customers can collect. Oudh Shop Ltd, company number 15894143, was incorporated in August 2024, but the Trustpilot profile dates to February 2021, so the business was trading online for several years before it incorporated. The score is 4.3 from around 450 reviews. Note the badge rounds up to a four-and-a-half-star graphic; the number is 4.3.
Credit where it is due on transparency: the shop's own blog runs a piece on Arabian perfume versus Arabian clone, and another breaking down exactly who Oudh Al Anfar, Adyan and Anfar London are. A shop that explains its own labels rather than implying they are heritage Dubai houses is being straight with you.
The terms are the friendliest here: free Royal Mail Track24 delivery over just £20, 30 days to return in the UK and 60 internationally. The catch is that loose perfume oils cannot be returned at all, on hygiene grounds, which is fair and worth knowing before you order attar blind.
Highlights
- Free Royal Mail Track24 delivery over £20 - the lowest threshold of our Arabian partners
- 30-day UK returns, 60 days international
- Family-run from 17 Market Square, Chrisp Street Market in Poplar, a real East London premises
- Own labels sourced direct from the Oudh Al Anfar perfume house in Dubai, and its blog explains plainly which brands are its own
- 4.3 on Trustpilot from around 450 reviews, with the profile trading back to 2021