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EIGHT & BOB 2025 EDT

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Pure Vienne

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EIGHT & BOB Pure Vienne is an Eau de Toilette launched in 2025. Pure Vienne opens with Musk, Cedar, and Sandalwood, settles into a heart of Cyclamen, Jasmine, and Lily Of The Valley, and dries down to a base of Driftwood. EIGHT & BOB's Pure Vienne carries a Favourite verdict, a white floral-led wear.

A clean, pretty white floral that's well-executed but perhaps a bit too reminiscent of baby wipes for some. Definitely one to try before you buy, especially if you're sensitive to those 'baby-adjacent' notes.
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  • Clean
  • Elegant
  • Subtle
  • Relaxed
  • Feminine
Pure Vienne Eau de Toilette bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

White Floral
100%
Fresh
72%
Musky
67%
Floral
60%
Powdery
57%
Woody
55%

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Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring
Also Works:
Summer Fall

A warm-weather pick - at its best in spring and summer.

Best Occasions

Best For:
Office Casual
Also Works:
Date Formal

This clean, subtle white floral is perfect for office wear and casual settings, as its moderate projection won't overwhelm. While it could work for a date, some find it a bit uninspired for more formal events, and it's certainly not a sports scent.

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Layer

Building a fragrance wardrobe? See what layers well with Pure Vienne Eau de Toilette - the best pairings, where to apply each, and how the blend scores.

Where to buy

Wide selection Amazon UK Prime delivery often available Check price on → Check price on →

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About

Pure Vienne opens with a delicate, airy blend of musk, soft cedar, and creamy sandalwood, setting a serene and clean tone. The heart unfurls into a beautiful white floral bouquet, where lily of the valley, cyclamen, and jasmine dance with a watery freshness, creating a sense of pristine elegance. As it settles, a smooth, dry driftwood note emerges, grounding the ethereal florals with a subtle woody warmth, while the initial musk lingers, adding to its clean, almost powdery finish.

Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.