I
Eau de Parfum
WIDIAN
Acquired
Ali Aljaberi
Described by brand and retail sources as combining French perfumery techniques with Middle Eastern oriental themes, often positioned as luxurious unisex scents. The aesthetic is closely tied to Abu Dhabi and its architecture, especially the Sheikh Zayed Grand Mosque, reflected in both the fragrance concepts and bottle design.
About
Ali Aljaberi is a perfumer and fragrance brand founder from Abu Dhabi, United Arab Emirates. He created the perfume house AJ ARABIA in Abu Dhabi and later rebranded it as Widian, where he serves as founder and general manager. Widian/AJ ARABIA fragrances blend French perfumery techniques with Middle Eastern olfactory traditions, reflecting Aljaberi's aim to merge Eastern and Western perfume cultures. The line is positioned as unisex and draws inspiration from his hometown of Abu Dhabi, including references to the architecture of the Sheikh Zayed Grand Mosque in the brand's design language.
Notable Creations
- /
Training
/ (Independent)
