Hamid Merati-Kashani

About

Hamid Merati-Kashani is a renowned principal perfumer at Firmenich, now part of dsm-firmenich. Born in Germany to an Iranian father and German mother, Merati-Kashani spent his formative years in Isfahan, Iran, where the surrounding fields of roses sparked his fascination with scent and perfumery. He describes himself as 'Iranian in education and German in organization,' blending the influences of both cultures into his creative process. His career has spanned collaborations with prestigious fragrance houses including Carolina Herrera, Jean Paul Gaultier, Valentino, and Yves Saint Laurent. Merati-Kashani is recognized for his dedication to clients, collaborative spirit, and willingness to share his knowledge and experience. He is particularly inspired by the opulence and unique olfactive culture of the Middle East, a region where he feels the consumer actively shapes the creative journey. With a portfolio of over 200 fragrances, he is behind some of the industry's most beloved creations such as Parfums de Marly Layton, Pegasus, and Percival. Merati-Kashani remains committed to innovation and generosity in his craft, continuously learning from those he works with and the diverse tastes of global fragrance connoisseurs.