Huda Kattan

About

Huda Heidi Kattan (born October 2, 1983, in Oklahoma City) is an Iraqi-American entrepreneur best known as the founder of Huda Beauty. She started the Huda Beauty blog in 2010 and, in 2013, launched the Huda Beauty cosmetics line, whose first product was a range of false eyelashes released through Sephora. In 2018 she and her sister Mona Kattan expanded into fragrance with the Kayali line, created in partnership with Firmenich perfumer Olivier Cresp and marketed under Huda Beauty. In 2024 Huda Beauty introduced Easy Bake Intense Eau de Parfum as the brand’s first fragrance directly under the Huda Beauty name, described by the brand as a rich floral gourmand built around wild cherry, white florals, cinnamon, caramel milk and vanilla bourbon.