5:40 PM in Madagascar
Eau de Toilette
Kenzo
Focuses on all‑natural, botanical compositions built from organic, sustainable and often vintage essential oils and precious absolutes, using organic jojoba oil and organic grape alcohol as carriers. Emphasizes French classic perfume structures and aromatherapeutic, “healing” aspects of materials, positioning her work as suitable for those avoiding synthetics and as small‑batch, hand‑crafted indie fragrances.
JoAnne Bassett is a U.S.-based natural perfumer and founder of several perfume and aromatherapy ventures, including Bassett Aromatherapy, AromaWorld, Pleasures, and her eponymous brand JoAnne Bassett, which she began building in 1993 (Fragrantica, FragView, her own site). She launched her first fragrances to the public, Le Voyage and Reveiller, in 2001. Working as an artisan, indie perfumer, she composes all of her brand’s perfumes herself, using organic jojoba oil and organic grape alcohol as bases and focusing on all‑natural, phthalate‑free, paraben‑free, vegan botanical materials (joannebassett.com, Etsy shop). Her business has included a brick‑and‑mortar perfume boutique, Le Bijou, in La Jolla, California, and she now operates online while living in North Carolina (Etsy profile).
/ (Independent)