Bad Gal - Bride of Chucky
EDT · 2026
Xyrena
Williams is known for highly conceptual, experimental compositions that place smell within performance, research, sculpture, and photography, often engaging themes like sadomasochism, techno and gabber club culture, global trade routes, heartbreak, and scent hedonics. Their work under UFO Parfums emphasizes narrative-driven, sometimes confrontational olfactory experiences rather than traditional commercial perfumery.
Maxwell Williams is a perfumer, olfactory artist, researcher, DJ/producer, and writer based in Los Angeles. They founded their independent fragrance project UFO Parfums in 2019, creating experimental scents that intersect with performance, sculpture, and photography. Williams has collaborated with Olfactory Art Keller in New York, including the exhibition "Missense" with Sean Raspet, which explored smell through conceptual art. They are also active as a fragrance critic and cultural writer, with work appearing in outlets such as the Los Angeles Times.
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