Shadi Samra

Syria Born 0 Ghalati

Known for deep expertise in oud, oud oil and oriental accords, often working in woody, ambery and leather structures tailored to GCC tastes.[4][1] His perfumes such as AM, PM and Siberian Rose emphasize rich oud, woody and leather facets, while compositions like Wild Orange and Lovers show a citrus-floral and woody-ambery direction.[3] He is also a vocal proponent of natural ingredients and sustainable sourcing practices in perfumery.[1]

About

Shadi Samra is a Syrian perfumer and scent expert based in the United Arab Emirates, with almost 20 years of experience in the fragrance industry.[4][1] He worked as regional manager for Arabian Oud and sat on the board of Fragrance Foundation Arabia, serving as a judge for the Fragrance Oscars for eight years, giving him deep insight into the GCC perfume market.[7][4] Samra is known for his strong expertise in oud, oud oil and oriental fragrances, and emphasizes the use of natural ingredients and sustainable sourcing in his work.[1][4] He is the creator of several niche fragrances such as Wild Orange, Lovers, AM, PM and Siberian Rose, which are featured in his own lines and partner retailers.[3][5] In 2023 he founded Scentify Perfumes in the UAE, offering comprehensive perfumery services and scent creation.[2]