ittrum

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Indian perfumes with a distinct Original Extrait line alongside inspired fragrances

About ittrum

ittrum is an Indian fragrance house based in Mumbai. Its official site describes its perfumes as crafted in India in collaboration with perfumers from Europe. The current catalogue brings together three distinct lines: seven Original Extrait de Parfums, inspired Eau de Parfums, and solid perfumes. This profile covers the house and its own range without treating inspired scents, sizes, discovery kits or solid formats as extra Original creations.

ittrum presents transparency about ingredients and production as part of its identity. The brand says it makes its fragrances in India and shows a direct-to-consumer shop with shipping from Andheri West, Mumbai. Its Original creations are presented separately from the more affordable inspired collection, so the two ranges should remain clearly distinguished in catalogue work.

The reviewed public sources do not establish a named founder, founding year, parent company or individual perfumer. These fields are left unattributed. The available evidence supports an independent Indian house with an active online shop and a seven-scent Original Extrait line, while detailed claims about the wider inspired range should be checked product by product.

At a Glance

The Brand

Country India
Category Indie

Scent Personality

Sweetness
Moderate
Freshness
Moderate
Boldness
High
Uniqueness
Moderate

Worth It?

Price £
Value
High
Accessibility
Mild

Scent DNA

Woody Spicy Floral Fresh
  • The Original line ranges from sweet tobacco and florals to marine woods
  • Original Extraits are presented separately from inspired Eau de Parfums
  • Solid perfumes and discovery formats broaden the ways to explore the house

Positioning

An indie, budget house known for woody compositions.

Who It's For

Best For

  • Exploring an Indian Original Extrait collection
  • Comparing fresh marine and warmer spicy styles
  • Trying a discovery kit across several scent families

Strengths & Weaknesses

Strengths

  • A clearly separated Original collection
  • Product-specific note pyramids
  • Discovery formats covering the Original line

Weaknesses

  • Original and inspired ranges need choosing separately

Brand Evolution

The current catalogue separates Original Extrait creations, inspired Eau de Parfums and solid perfumes. Its Original range covers floral, tobacco, woody and marine directions.

Quick Verdict

A varied Indian house whose Original collection is worth exploring through samples. Keep the Original and inspired ranges distinct when choosing the perfume you want.

ittrum Perfumes

Favourite - easy to wear anywhere · Statement - bold & distinctive · Acquired - bold, for fewer occasions