Country of origin: India
Indian Perfume Brands
Indian perfume is changing fast. Buyers are trading up from deodorants to fine fragrance, online sales are rising fast and international houses keep arriving, while an old trade in attar carries on in Kannauj and the bazaars of Delhi and Mumbai. Indian houses on this page include BellaVita, Śasva, Bharara Beauty and Contraband.
11 houses 115 perfumes
The perfume market in India
Beauty retailers such as Nykaa and Reliance's Tira report strong premium fragrance sales. A senior Titan executive put the market at about ₹4,500 crore in December 2024 and said premium and luxury perfume had grown in value, though he added that rising prices could explain some of that.
Alongside the imports runs an old trade in attar, a perfume oil usually distilled into a wood base such as sandalwood and aged, rather than mixed with alcohol. Kannauj is a market centre for perfume and rose water, and its traditional Kannauj Perfume is a protected geographical indication. Attar is also sold in the bazaars of Delhi and Mumbai.
In figures
- 25-30% rise in India's online perfume sales in the year to December 2024. The Economic Times
- 74% growth in Nykaa's prestige fragrance sales between the first quarters of its 2022 and 2025 financial years. The Economic Times
Designer 4 houses
Niche & Independent 3 houses
Arabian 1 house
Other kinds of house 3 houses
Perfume from India, in numbers
Of the 115 perfumes from India with a verdict, 41% are Favourites, 42% Statements and 17% Acquired. Statement, the most common, is our mark for a distinctive scent meant to stand out.
The notes that turn up most often across 115 perfumes from India, with how many of them use each:
Of the 11 houses, 4 are designer, 3 niche or independent, 1 Arabian and 3 are other kinds of house, such as celebrity lines and retailers' own brands.
The 2020s were the busiest decade, with 109 launches; no other decade reaches 10. We know the launch year of 95% of these perfumes.
The houses from here that readers look up most are BellaVita, Śasva and Studiowest, and the most viewed perfumes are Honey Oud Eau de Parfum by BellaVita, Mocha Toast by studiowest Eau de Parfum by Studiowest and Capricorn Eau de Toilette by BellaVita. That is our own page views, not sales.
Questions about perfume from India
Which houses count as being from India?
Those based there, as recorded on each brand page, whatever their tier: designer, niche and independent, Arabian or anything else. A house whose country we have not recorded appears on no country page, and a house is listed once it has at least one published perfume.
