Country of origin: United States

American Perfume Brands

American perfume buyers like it strong, and more and more of them collect it. Eaux de parfum and parfums drive the market, launches are sold on strength and longevity, and shoppers build wardrobes of scents rather than settle on one, Circana's research shows. Among the American houses listed below are Le Labo, Tom Ford, Maison Louis Marie and Carolina Herrera.

347 houses 8,404 perfumes

The perfume market in the United States

Strength is the selling point. In 2025 high-concentration eaux de parfum and parfums drove 99% of what Circana calls juice gains, and many launches arrive as 'Intense', 'Elixir', 'Absolue' and 'Exclusif' versions. Circana's adviser Larissa Jensen credits TikTok and its #beastmode hashtag with much of the appetite for stronger, longer-lasting perfume.

Shoppers are collecting. Minis and discovery sets let people try several scents rather than commit to one, and both have been growing much faster than full sizes. Beauty is a staple of the holiday gift list, and luxury brands keep outpacing the rest of prestige, while shoppers at every income level also embrace cheaper options as desirable alternatives.

Most perfume is still bought in shops, where people can try a scent before they buy, though online is growing quickly. Perfume can even thrive when times are hard: Jensen describes a 'Fragrance Index', in which fragrance sales rise as economic sentiment falls.

Much of the trade's machinery sits in New York. The Fragrance Foundation, the industry's trade group, has its staff there, and International Flavors & Fragrances, which creates scents for brands, has its headquarters in the city. Independent perfumers have their own prize: since 2014 the Institute for Art and Olfaction in Los Angeles has run the yearly Art and Olfaction Awards.

In figures

  • Close to $6bn US prestige fragrance sales in the first nine months of 2025. WWD
  • 5% growth in US prestige fragrance sales in 2025. Circana
  • 75% share of US fragrance sales made in shops in the first nine months of 2025. WWD
  • 41% growth in US discovery sets in the first nine months of 2025, with mini units up 12%. WWD

Designer 83 houses

All 83 Designer houses from the United States

Niche & Independent 149 houses

All 149 Niche & Independent houses from the United States

Other kinds of house 115 houses

Every house from the United States, on the brands directory

Perfume from the United States, in numbers

Of the 8,404 perfumes from the United States with a verdict, 46% are Favourites, 36% Statements and 19% Acquired. Favourite, the most common, is our mark for a broadly appealing, versatile scent.

The notes that turn up most often across 8,404 perfumes from the United States, with how many of them use each:

Musk Musk 3,575 Vanilla Vanilla 2,632 Sandalwood Sandalwood 2,345 Amber Amber 2,331 Jasmine Jasmine 2,299

Of the 347 houses, 149 are niche or independent, 83 designer and 115 are other kinds of house, such as celebrity lines and retailers' own brands.

Launches run from the 1960s to the 2020s, and the 2020s were the busiest decade, with 3,693. We know the launch year of 91% of these perfumes, and count only decades with at least 10 launches.

The houses from here that readers look up most are Le Labo, Tom Ford and Carolina Herrera, and the most viewed perfumes are Another 13 Eau de Parfum by Le Labo, Santal 33 Eau de Parfum by Le Labo and Good Girl Eau de Parfum by Carolina Herrera. That is our own page views, not sales.

Questions about perfume from the United States

What kind of perfume are Americans buying?

Stronger and smaller. Eaux de parfum and parfums drive the market, and many launches are sold on strength and longevity. Minis and discovery sets are booming as shoppers build collections instead of keeping one signature scent: in the first nine months of 2025 mini units grew 12% and discovery sets 41%, Circana found.

Do Americans buy perfume online or in shops?

Mostly in shops. Stores took 75% of US fragrance sales in the first nine months of 2025, Circana reported, even as online growth nearly doubled, and its research found that Americans still like to try a scent in person before they buy it.

Which houses count as being from the United States?

Those based there, as recorded on each brand page, whatever their tier: designer, niche and independent, Arabian or anything else. A house whose country we have not recorded appears on no country page, and a house is listed once it has at least one published perfume.

Other countries

France 341 Italy 212 United Kingdom 198 United Arab Emirates 132 Germany 60 Spain 50 Netherlands 25 Saudi Arabia 23 Australia 22 Brazil 20 Sweden 19 Switzerland 18 Canada 17 South Korea 16 Turkey 16

All countries

Explore the pillars

Designer Is it worth it? Honest verdicts on the counter classics Niche & Independent Craft and independent houses, judged on the bottle Arabian Oud, amber and value the community swears by Ethical Vegan and cruelty-free houses, claims you can check

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