Bond No. 9

Bond No. 9 is a New York based perfume brand founded in 2003 by industry veteran Laurice Rahmé. The name comes from its original headquarters and boutique at 9 Bond Street in NoHo, a historic cast-iron building on a cobblestone block in downtown Manhattan. From the outset, the stated mission was to restore a strong sense of artistry to perfumery and to give individual New York neighborhoods their own dedicated scent identity.

The line focuses almost exclusively on eaux de parfum at relatively high concentrations, with the brand highlighting 18-22 percent strengths, and in 2009 it introduced Bond No. 9 Signature Perfume at around 30 percent concentration as a pure perfume offering. Fragrances are positioned as unisex or broadly shared, often built around bold note combinations and distinctive bottle designs. Many releases are named after specific New York locations such as Central Park South, Madison Square Park and Manhattan, while others mark themes like civic pride or peace, including the best-seller The Scent of Peace.

Over time, Bond No. 9 has expanded to dozens of fragrances, including collaborations and exclusives for retailers like Saks Fifth Avenue and Harrods. The brand remains independent and continues to release new scents that reference New York’s geography, history and culture, while also occasionally marking milestones, such as the 20th anniversary fragrance New York Forever launched in October 2023.