Acqua Neroli
Eau de Parfum
Clean
Favourite
Clean
American fragrance house specializing in fresh, clean, soapy scents inspired by laundry, cotton, and skin.
About Clean
Clean Reserve is a fragrance collection under Clean Beauty Collective Inc., founded by Randi Shinder in 2002 in the United States. The brand is renowned for its commitment to clean, sustainable, and vegan formulations, setting itself apart with a farm-to-fragrance philosophy that prioritizes eco-conscious ingredients and responsible sourcing. Each scent is crafted with safety and efficacy in mind, using recyclable packaging and never testing on animals. Clean Reserve fragrances are designed for versatility, with unisex compositions that can be layered or worn alone, reflecting a modern approach to personal scent. The house is known for evoking the simple pleasures of freshly showered skin, crisp linens, and nature-inspired accords, with contributions from acclaimed perfumers such as Harry Frémont, Patricia Choux, Celine Barel, and Jérôme Epinette. Clean Reserve’s innovation extends to its environmental initiatives, supporting pollinator protection and ocean conservation. The result is a line of fragrances that blend conscious luxury with pure, uplifting sensory experiences, earning loyalty from fragrance lovers who value transparency and wellness.
At a Glance
The Brand
Founded
2002
Founder
Randi Shinder
Country
United States
Category
Designer
Scent Personality
Worth It?
Scent DNA
Fresh
Floral
Musky
Citrus
- Clean's scents are immediately recognizable for their focus on ultra-fresh, soapy, and laundry-inspired accords
- Typical compositions feature combinations of citrus fruits, aldehydes, watery florals, and white musks, often evoking freshly washed skin or textiles
- The brand also emphasizes sustainability, with vegan, cruelty-free, and eco-friendly formulations
Top Notes
Heart Notes
Base Notes
Typical Performance
Longevity
Moderate
Projection
Soft
Positioning
A designer, mid house known for fresh compositions.
How It Compares
- → Fresher than Jo Malone London
- → Less bold than Tom Ford
- → Less experimental than Maison Margiela
Who It's For
Best For
- Fans of fresh, soapy, or laundry-inspired fragrances
- People who prefer subtle, non-intrusive scents for daily wear
- Those seeking vegan, cruelty-free, and eco-conscious perfumes
- Workplace or gym scent wearers needing clean impressions
Strengths & Weaknesses
Strengths
- Consistent fresh and clean scent profile across the range
- Wide everyday appeal and office-appropriate
- Sustainable, vegan, and cruelty-free formulations
- Easy to layer and unobtrusive for shared spaces
Weaknesses
- Limited originality or complexity in scent structure
- Soft projection and moderate longevity may disappoint
- Scents can feel repetitive and formulaic across the line
Brand Evolution
Clean launched with a strong focus on soapy, fresh, laundry-inspired scents and has largely maintained this direction. Over time, the brand introduced more nuanced collections such as Reserve and Avant Garden, adding slightly more complexity with woods, musks, and florals, but the core identity remains minimal and fresh. There has been a recent emphasis on sustainability and vegan formulations.
Quick Verdict
Clean delivers straightforward, soapy-fresh fragrances with broad appeal but little innovation. Ideal for those wanting minimalist, low-key scents, but not for fans of bold or complex perfumery.
