Victoria's Secret

Victoria's Secret was founded in 1977 by Roy Raymond in San Francisco as a lingerie retailer designed to make shopping comfortable for men. The brand was acquired by Leslie Wexner's Limited Brands in 1982, after which it expanded rapidly to 350 stores nationwide by the early 1990s with estimated sales reaching $1 billion. The fragrance division launched in 1988 with the debut scent Victoria, a rosy floral with amber and woody notes that drew inspiration from English aesthetics - the brand even used a fake London address in early marketing. The fragrance portfolio expanded significantly through the 1990s and 2000s, with Bombshell launching in 2010 to become America's number-one fragrance. Today, Victoria's Secret Beauty claims six fragrances in the top 25 best-sellers in the U.S., with pillar scents including Dream Angels, Very Sexy, Breathless, Tease, and Heavenly. The brand operates a sub-label called Pink targeting younger, college-aged consumers.