Country of origin: United Kingdom

British Perfume Brands

British perfume sells into a growing home market: prestige beauty in Britain keeps expanding, and fragrance becomes the last-minute gift every Christmas. British shoppers buy more of their prestige beauty online than the French or the Germans, yet perfume still draws them into shops to smell before they buy. The British houses below include Penhaligon's, Burberry, Thomson Carter and Jo Malone London.

198 houses 9,364 perfumes

The perfume market in the United Kingdom

The UK has been one of Europe's growth markets for prestige beauty, alongside Spain and Italy, Circana's figures show, and beauty kept growing through a tough economy. More than half of British prestige beauty is now bought online, far more than in France.

Perfume is different. Fragrance sales grow in department stores and other shops as people go in to discover new scents, the trade group CEW UK reports, and the Christmas rush is remarkable: in week 52 of 2024 fragrance sales rose 97%.

In figures

  • £4bn UK prestige beauty sales in 2024, up 10% on the year. CEW UK
  • 8% growth in UK prestige beauty in 2025. Premium Beauty News
  • 97% rise in UK fragrance sales in week 52 of 2024. CEW UK
  • Over half share of UK prestige beauty sold online in 2025. Premium Beauty News

Designer 37 houses

All 37 Designer houses from the United Kingdom

Niche & Independent 87 houses

All 87 Niche & Independent houses from the United Kingdom

Arabian 2 houses

Other kinds of house 72 houses

Every house from the United Kingdom, on the brands directory

Perfume from the United Kingdom, in numbers

Of the 9,364 perfumes from the United Kingdom with a verdict, 49% are Favourites, 37% Statements and 15% Acquired. Favourite, the most common, is our mark for a broadly appealing, versatile scent.

The notes that turn up most often across 9,364 perfumes from the United Kingdom, with how many of them use each:

Musk Musk 3,839 Bergamot Bergamot 3,391 Vanilla Vanilla 3,235 Amber Amber 2,987 Jasmine Jasmine 2,974

Of the 198 houses, 87 are niche or independent, 37 designer, 2 Arabian and 72 are other kinds of house, such as celebrity lines and retailers' own brands.

The houses from here that readers look up most are Thomson Carter, Penhaligon's and Burberry, and the most viewed perfumes are Hero Eau de Toilette by Burberry, Goddess Eau de Parfum by Burberry and Rouge Avenue Eau de Parfum by Thomson Carter. That is our own page views, not sales.

Questions about perfume from the United Kingdom

How big is the UK prestige beauty market?

CEW UK, citing Circana, put British prestige beauty sales at £4bn in 2024, up 10% on the year before, and prestige beauty grew another 8% in 2025. Fragrance is one of its strongest categories, above all at Christmas.

Do people in the UK buy beauty online?

Yes, more than the French or the Germans do: over half of UK prestige beauty sales were made online in 2025, against 46% in Germany and 18% in France, according to Circana. Shops still matter for perfume, though, because people like to discover a new scent in person, CEW UK reports.

Which houses count as being from the United Kingdom?

Those based there, as recorded on each brand page, whatever their tier: designer, niche and independent, Arabian or anything else. A house whose country we have not recorded appears on no country page, and a house is listed once it has at least one published perfume.

Other countries

United States 347 France 341 Italy 212 United Arab Emirates 132 Germany 60 Spain 50 Netherlands 25 Saudi Arabia 23 Australia 22 Brazil 20 Sweden 19 Switzerland 18 Canada 17 South Korea 16 Turkey 16

All countries

Explore the pillars

Designer Is it worth it? Honest verdicts on the counter classics Niche & Independent Craft and independent houses, judged on the bottle Arabian Oud, amber and value the community swears by Ethical Vegan and cruelty-free houses, claims you can check

What the groups mean