Sunnamusk

British Arabian fragrance retailer focused on long-lasting oils, eaux de parfum, and home scents.

Retailer Official Website Also known as: Sunnamusk London

About Sunnamusk

Sunnamusk is a British fragrance house and retailer that began in East London in 2009, starting from market-stall roots in Whitechapel before expanding into a multi-store business. Public-facing brand materials and review-site profiles consistently link the company to Kazi Abidur Rahman, who is identified as co-founder and brand director.

The brand focuses on Arabian-style fragrances, perfume oils, home fragrance, and bespoke scent products. Sunnamusk itself says it specializes in Arabian fragrances and perfume oils for men, women, and the home, while its company messaging emphasizes a philosophy of "Fragrance First." Its positioning is built around rich, long-lasting profiles rather than subtle or minimalist compositions.

Across its own site and third-party profiles, Sunnamusk presents as a British brand inspired by Arabia rather than a traditional Western designer house. The range has broadened beyond eau de parfums into oils, home fragrance, and bespoke offerings, with a retail footprint that expanded from London into multiple countries.

At a Glance

The Brand

Founded 2009
Founder Kazi Abidur Rahman
Country United Kingdom
Category Retailer

Scent Personality

Sweetness
Moderate
Freshness
Mild
Boldness
High
Uniqueness
High

Worth It?

Price £££
Value
High
Accessibility
Moderate

Scent DNA

Amber oud woody oriental musky sweet spicy
  • Sunnamusk is recognizable for dense, oil-rich compositions and a strong Arabian-inspired style
  • The brand leans into long wear, warmth, and richness rather than airy freshness
  • Its products are positioned for people who want noticeable projection and a more opulent profile

Top Notes

Pink Pepper Citrus Saffron Bergamot Cardamom

Heart Notes

Spicy Oud Amber Jasmine Rose

Base Notes

Patchouli Oud Musk Sandalwood Vanilla

Typical Performance

Longevity
Very Long
Projection
Strong

Positioning

A retailer, premium house known for amber compositions.

How It Compares

  • → Stronger Arabian emphasis than Afnan
  • → Less luxury-fashion oriented than Dior
  • → More mainstream retail-led than Amouage

Who It's For

Best For

  • evening wear
  • cool weather
  • special occasions
  • oud lovers
  • fragrance layering

Strengths & Weaknesses

Strengths

  • strong longevity
  • rich Arabian-inspired style
  • good value for performance
  • broad format range including oils and home fragrance

Weaknesses

  • can feel heavy for minimalists
  • less suited to very hot weather
  • style may be too sweet or intense for some Western tastes

Brand Evolution

Sunnamusk started as a market-based business and grew into a multi-channel fragrance retailer with stores and ecommerce. Over time it expanded from core eau de parfum offerings into perfume oils, home fragrance, and bespoke products. The brand has also moved from a local London story to an international retail presence across several countries.

Quick Verdict

Sunnamusk is a performance-first Arabian fragrance retailer, not a delicate designer house. If you want bold oils, heavy projection, and strong value for longevity, it makes sense - if you prefer subtle French-style perfume, it will likely feel too much.

Perfumers

Kévin Mathys
Kévin Mathys 1

Sunnamusk Fragrances

Browse all 25 Sunnamusk perfumes