Charlotte Tilbury

British designer house blending approachable luxury with mood-driven, modern fragrances.

About Charlotte Tilbury

Charlotte Tilbury is a British beauty brand founded in 2013 by renowned makeup artist Charlotte Tilbury. With a background rooted in high fashion and celebrity artistry, Charlotte Tilbury quickly built a reputation for bringing glamour and confidence to everyday beauty routines. The brand entered the world of fragrance in 2016, initially with Scent of a Dream, and has since expanded its olfactory portfolio with the innovative Fragrance Collection of Emotions. This collection is inspired by neuroscience and designed around the idea of mood-boosting scents, encapsulating emotions like confidence, calm, joy and seduction. The fragrances are developed in collaboration with acclaimed perfumers such as François Robert, Juliette Karagueuzoglou, Anne Flipo and Dominique Ropion, ensuring a sophisticated and modern approach to scent creation. Now part of the Puig portfolio, Charlotte Tilbury fragrances stand out for their sensory storytelling, emotional resonance and wearable luxury, making them a distinctive presence in the contemporary fragrance landscape.

At a Glance

The Brand

Founded 2013
Founder Charlotte Tilbury
Country United Kingdom
Category Designer

Scent Personality

Sweetness
Moderate
Freshness
Moderate
Boldness
Moderate
Uniqueness
Moderate

Worth It?

Price £££
Value
Moderate
Accessibility
High

Scent DNA

Floral Sweet Fresh
  • Charlotte Tilbury fragrances focus on mood and emotion, often featuring floral and sweet accords with a modern, wearable twist
  • They use readily pleasing ingredients like jasmine, rose, vanilla, and citrus, aiming for mass appeal with a luminous and uplifting character

Typical Performance

Longevity
Moderate
Projection
Moderate

Positioning

A designer, premium house known for floral compositions.

How It Compares

Who It's For

Best For

  • Women who enjoy modern, feminine florals with a luxe designer feel
  • Fragrance fans looking for mood-boosting or emotion-themed scents
  • Daytime wear, office, and social events
  • Those who want easy-to-wear, versatile perfumes

Strengths & Weaknesses

Strengths

  • Approachable, crowd-pleasing scent compositions
  • Good accessibility in global retail and online
  • Modern, attractive packaging and branding
  • Collaborations with respected perfumers

Weaknesses

  • Limited originality - tends to play it safe with ingredients
  • Not particularly strong or long-lasting
  • Limited range compared to older designer houses

Brand Evolution

Charlotte Tilbury's fragrance line debuted in 2016 with Scent of a Dream, then paused until 2024 when the brand launched the Collection of Emotions. The newer releases focus on mood-driven, easy-to-wear perfumes with a floral and sweet emphasis, moving away from the initial standalone scent to a broader, more cohesive approach.

Quick Verdict

Modern, approachable designer fragrances with a focus on mood and florals. Good for everyday wear but lacks daring or standout originality.

Perfumers

Charlotte Tilbury Fragrances