Floris London

Floris London is the oldest English retailer of fragrance and toiletries, established in 1730 by Juan Famenias Floris, who arrived in London from Menorca. Still family-owned and operated by the 8th and 9th generations, Floris has maintained its original home at 89 Jermyn Street, St. James’s, London, for nearly three centuries. The house is renowned for its deep heritage and longstanding association with British royalty, having held numerous royal warrants since the first was granted in 1820. Floris’s creative vision combines Mediterranean inspiration with a distinctly British sensibility, producing sophisticated and timeless fragrances. Its offering spans classic colognes, modern compositions, and bespoke services, all crafted in England with meticulous attention to detail and ingredient quality. The mahogany counter in the flagship store, acquired from the 1851 Great Exhibition, and a museum of archival items reflect the brand’s commitment to tradition and craftsmanship. Floris has served an illustrious clientele, including Winston Churchill, Marilyn Monroe, and Ian Fleming, and continues to be referenced in popular culture. Signature scents like No. 89, Elite, and White Rose exemplify Floris’s classic yet evolving style. The house’s fragrances are cherished for their understated elegance, refined blends, and a creative legacy that bridges history with modern British perfumery.