Anfar London

Anfar London is a UK-based fragrance brand that focuses on Arabic-inspired compositions. GiftExpress describes it as a British house offering luxurious and long-lasting scents with an Arabic character, and multiple retailers categorize it alongside Middle Eastern perfume companies. Fragrantica lists it as a new brand, with its earliest releases appearing in 2021.

According to the brand site and retailer descriptions, Anfar London produces a broad catalog of perfumes and colognes that mix traditional Middle Eastern elements such as oud, amber, and rich woods with more contemporary freshness and fruit-driven openings. A London Musk blog article notes that many of its fragrances are created in collaboration with perfumers Abdullah Anfar, Mushtaque Anfar, and Ahmedullah Anfar, indicating a family-linked perfumery background.

The range includes lines like Midnight Frost and other extrait-strength releases that emphasize strong performance at relatively accessible prices. Online stores and reviewer discussions often highlight long-lasting wear, dense scent profiles, and value compared to more expensive Middle Eastern luxury brands. Since its first launches in 2021, Anfar London has expanded quickly, with Fragrantica recording dozens of fragrances released within just a few years.