Asad
EDP
Lattafa
Acquired
Lattafa
Value-driven Arabian fragrance house popular for bold, sweet, and woody scents that often reinterpret luxury perfumes.
About Lattafa
Lattafa is a leading fragrance house based in Dubai, United Arab Emirates, renowned for making authentic Arabic perfumery accessible to a global audience. Officially launched in 1992 by Sheikh Shahid Ahmad and co-founder Shoaib Iqbal, Lattafa has become a symbol of luxury and sophistication rooted in Arabian culture. The brand draws inspiration from the Arabic words 'Latif' and 'Lateefa,' reflecting its commitment to kindness, pleasantness, and refined elegance. Lattafa is celebrated for its wide portfolio of perfumes, which includes popular collections such as Bade'e Al Oud, Maahir, Khamrah, and Lattafa Pride. The brand collaborates with acclaimed perfumers including Alex Lee, Quentin Bisch, Fanny Bal, Dalia Izem, Gaël Montero, Nisrine Bouazzaoui Grillié, Nanako Ogi, Jordi Fernández, Kevin Mathys, and Julien Rasquinet. Lattafa stands out for its dedication to high quality and affordability, offering a diverse range of scents that capture both tradition and modernity. Today, three generations of the founding family continue to guide the company, ensuring its fragrances remain innovative while honoring the rich heritage of Arabian perfumery.
At a Glance
The Brand
Founded
1992
Founder
Sheikh Shahid Ahmad
Country
United Arab Emirates
Category
Arabian
Inspired-by house
Yes
Scent Personality
Worth It?
The Range
Full span (10th-90th)
Typical (median)
Scent DNA
Sweet
Woody
Spicy
Gourmand
Oriental
- Lattafa fragrances are recognized for their heavy use of oud, vanilla, amber, and spices, often combined with sweet, gourmand elements like caramel and fruits
- They frequently create accessible versions of high-end niche and designer scents, resulting in bold, rich compositions with strong projection and lasting power
Typical Performance
Longevity
Long
Projection
Strong
Positioning
An Arabian, budget house known for sweet compositions.
How It Compares
- → Sweeter than Armaf
- → Bolder than Rasasi
- → Less experimental than Maison Margiela
Who It's For
Best For
- Fans of sweet, bold, and woody scents
- People looking for affordable alternatives to luxury perfumes
- Those who want strong projection and long-lasting performance
- Wearers who enjoy Middle Eastern and oriental profiles
- Layering enthusiasts and those new to Arabian perfumery
Strengths & Weaknesses
Strengths
- Excellent value for money
- Strong longevity and projection across most releases
- Wide variety of scent profiles, especially rich gourmands and ouds
- Makes popular high-end scent styles accessible
Weaknesses
- Lack of originality in many releases - frequent clones or inspired scents
- Sweetness and strength can be overwhelming
- Quality of ingredients and blending can be inconsistent
- Not ideal for those seeking subtlety or freshness
Brand Evolution
Lattafa began as a regional Arabian perfumery focused on traditional oud and oriental scents. Over time, the brand expanded into recreating popular Western luxury fragrances, especially with sweet and gourmand twists. Their recent lines incorporate more gourmand and fruity notes, while maintaining a core of bold, woody, and amber-heavy compositions. The focus remains on accessible luxury and strong performance.
Quick Verdict
Lattafa is a leading budget Arabian house offering bold, sweet, and woody fragrances with strong projection. Excellent value and crowd-pleasing, but originality is limited and subtlety is rare.
Perfumers
Lattafa's designer-inspired fragrances
Lattafa perfumes mapped to the designer fragrances they replicate. How we score similarity →
Match scores are our estimate of how alike two perfumes smell, calculated from their published notes, not a measurement. How we score similarity
Lattafa Perfumes
Favourite - easy to wear anywhere · Statement - bold & distinctive · Acquired - bold, for fewer occasions
Asad Elixir
EDP
Lattafa
Statement
Bade'e Al Oud Amethyst
EDP
Lattafa
Inspired by Atomic Rose EDP Initio Parfums Privés
Statement
Dynasty
EDP
Lattafa
Statement
Fakhar Black
EDP
Lattafa
Inspired by Y EDP Yves Saint Laurent
Favourite
Khamrah
EDP
Lattafa
Acquired
Khamrah Qahwa
EDP
Lattafa
Inspired by Mocha Toast by studiowest EDP Studiowest
Acquired
Oud for Glory
EDP
Lattafa
Inspired by Oud for Greatness EDP Initio Parfums Privés
Acquired
Qaed Al Fursan
EDP
Lattafa
Statement
Yara
EDP
Lattafa
Inspired by Ambre Vanille EDP Laura Mercier
Statement