Giardini di Toscana

Giardini di Toscana traces its roots to 1942 when Silvia Martinelli's grandparents opened a small shop selling fragrances and ointments in Bibbiena, a medieval village in Tuscany, Italy. The family perfumery tradition passed through four generations, with Silvia, the third-generation owner and perfumer, transforming the local workshop into an international niche brand. All production remains 100% Italian, using sustainable recycled packaging materials and wood from damaged forests, while supporting forest regeneration to offset CO2 emissions.

The brand specializes in unisex Eau de Parfums featuring neo-gourmand and versatile profiles, with flagship scents like Bianco Latte (caramel top, honey and coumarin heart, vanilla and white musk base), Rosso Rubino (bergamot, lemon, orange top; rose, berry, cocoa heart; coumarin, pink pepper, patchouli, cashmeran, oakmoss base), and Celeste (violet-inspired fresh and ethereal). Other notable releases include Limoni di Sicilia with uplifting citrus and Fiori di Firenze with floral elements. These handcrafted fragrances draw from Tuscan landscapes and personal emotions, available in over 80 countries.