Byredo

Byredo is a modern Swedish fragrance house founded in 2006 by Ben Gorham in Stockholm. Renowned for its minimalist aesthetic and conceptual approach, Byredo crafts luxury perfumes, leather goods, and accessories that have redefined niche perfumery. The brand is guided by Gorham's vision to capture memories and emotions through scent, resulting in compositions that are both evocative and unconventional. Collaborating closely with celebrated perfumer Jérôme Epinette, Byredo has produced iconic fragrances such as Bal d'Afrique, Gypsy Water, and Mojave Ghost. The brand's collection spans personal fragrances, home scents, and more, each distinguished by a sophisticated blend of artistry and innovation. Byredo is recognized for its avant-garde spirit, creative partnerships with artists and designers, and a distinct ability to infuse modern luxury with narrative depth. Now part of the Puig portfolio, Byredo continues to push boundaries while maintaining Ben Gorham as chief creative officer.