Clive Christian Perfume

Clive Christian Perfume in its modern form dates to 1999, when British designer Clive Christian acquired the historic Crown Perfumery Company, a London perfume house originally founded in 1872. Crown Perfumery had been granted the right by Queen Victoria in 1872 to use the royal crown on its bottles, a distinctive feature that remains on every Clive Christian flacon today, linking the current brand directly to this Victorian heritage.

The relaunched house debuted the Original Collection in 1999 with three now‑signature fragrances: 1872, X, and No.1. No.1, composed with rare and costly ingredients, was heavily promoted as one of the most expensive perfumes in the world, encapsulating the brand’s ultra‑luxury positioning. Later, the Private Collection expanded the portfolio with C (2010), V (2012), and L (2014), each presented as character‑driven compositions. More recently, the brand released the Noble VIII pair and a 150th Anniversary Collection in 2022, commemorating 150 years since the founding of Crown Perfumery in 1872 with the limited editions Timeless and Contemporary.

Based in the UK, Clive Christian distributes through its own website and through high‑end retailers such as Harrods, Selfridges, and Fortnum & Mason. The house focuses on high concentration perfumes, ornate packaging featuring the Queen Victoria crown, and ingredient‑heavy formulas. Its collections often reference British history and culture while preserving continuity with the 19th‑century Crown Perfumery story.