Statement

Lattafa 2025 EDP

F ££

Mallow Maddnes

by Nanako Ogi

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Lattafa Mallow Maddnes is an Eau de Parfum launched in 2025, created by Nanako Ogi. Mallow Maddnes opens with Raspberry and Strawberry, settles into a heart of Marshmallow and Freesia, and dries down to a base of Cream, Musk, and Vanilla. Lattafa's Mallow Maddnes carries a Statement verdict, a sweet-led wear.

Prepare for a sugar rush because Mallow Madness is a divisive sweet treat. If you're tired of marshmallow dupes, this might not be for you. But if you're chasing that airy, fruity fluff, it's a winner, especially if you want a "more mature" marshmallow.
  • Playful
  • Sweet
  • Cozy
  • Relaxed
  • Fresh
Mallow Maddnes Eau de Parfum bottle

Profile

Composition

Timeline

Showing: Overall Blend

Accords

Sweet
100%
Vanilla
63%
Fruity
62%
Powdery
61%
Musky
47%

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter
Also Works:
Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual

Its intensely sweet and fruity gourmand profile, along with moderate sillage, make it less suitable for formal or office settings. However, its playful sweetness makes it perfect for casual wear and delightful for dates, particularly in warmer months.

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Layer

Building a fragrance wardrobe? See what layers well with Mallow Maddnes Eau de Parfum - the best pairings, where to apply each, and how the blend scores.

Where to buy

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About

Opens with a burst of juicy raspberry and sweet strawberry, quickly mellowing into a soft, pillowy marshmallow heart. A delicate touch of freesia prevents it from becoming overly dense, while a creamy vanilla and clean musk base provide a comforting, lingering sweetness. It's a fluffy, fruity cloud of gourmand delight.