Lattafa 2025 EDP

F ££ Statement

Mallow Maddnes

by Nanako Ogi

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Lattafa Mallow Maddnes is an Eau de Parfum launched in 2025, created by Nanako Ogi. Mallow Maddnes opens with Raspberry and Strawberry, settles into a heart of Marshmallow and Freesia, and dries down to a base of Cream, Musk, and Vanilla. Lattafa's Mallow Maddnes carries a Statement verdict, a sweet-led wear.

Prepare for a sugar rush because Mallow Madness is a divisive sweet treat. If you're tired of marshmallow dupes, this might not be for you. But if you're chasing that airy, fruity fluff, it's a winner, especially if you want a "more mature" marshmallow.
What our verdicts mean →
  • Playful
  • Sweet
  • Cozy
  • Relaxed
  • Fresh
£20.49 at Imperian 75ml Check price on → Check prices ↓
Mallow Maddnes Eau de Parfum bottle
Inspired by
Yum Boujee Marshmallow by Kayali
67%
Compare these two →

Our estimate of scent similarity, calculated from published notes. How we score it

See how they compare
Yum Boujee Marshmallow the original Mallow Maddnes inspired by

Scent Profile

Composition

Timeline

Showing: Overall Blend
Topas listed
Strawberry58%
Raspberry42%
Heartas listed
Marshmallow67%
Freesia33%
Baseas listed
Cream36%
Vanilla34%
Musk30%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

ScentArt

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall Winter
Also Works:
Summer

Versatile across every season - no clear seasonal preference from wearers.

Best Occasions

Best For:
Date Casual

Its intensely sweet and fruity gourmand profile, along with moderate sillage, make it less suitable for formal or office settings. However, its playful sweetness makes it perfect for casual wear and delightful for dates, particularly in warmer months.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

Declarable under EU Annex III

  • Synthetic musk Hexamethylindanopyran from Musk
  • Vanillin from Vanilla

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Opens with a burst of juicy raspberry and sweet strawberry, quickly mellowing into a soft, pillowy marshmallow heart. A delicate touch of freesia prevents it from becoming overly dense, while a creamy vanilla and clean musk base provide a comforting, lingering sweetness. It's a fluffy, fruity cloud of gourmand delight.

Similar

Compare & Pair

Layer

Wear two at once. See what layers well with Mallow Maddnes Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Mallow Maddnes Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 5 October

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.