Lush

Lush is a British cosmetics and fragrance company founded in 1995 in Poole, England by Mo Constantine, Mark Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett and Paul Greeves. The team had previously run the mail-order business Cosmetics To Go, which collapsed in 1994, and before that supplied products to The Body Shop. Drawing on this experience, they opened a small Poole shop creating products from fresh fruits, vegetables and minimal packaging, later selecting the name "Lush" via a customer competition.

Although best known for bath products like bath bombs and bubble bars, Lush has developed a substantial in-house perfume line. In 2010 the company launched Gorilla Perfume, a dedicated fragrance project led by Mark Constantine and his son Simon Constantine, with the aim of composing unconventional scents without focus-group steering. Gorilla Perfume later gained its own standalone store in Islington, London in 2014, highlighting perfume as a distinct pillar of the business.

Lush fragrances often reuse ingredients familiar from its bath and body range, such as patchouli, vanilla, citrus oils and incense-style resins, giving a recognizable continuity between the perfumes and the rest of the products. The catalog spans minimalist colognes, intense orientals and experimental compositions that reference music, literature and activism. Distribution focuses on Lush shops and the brand’s own website, with occasional limited editions and forum specials that cater to a very engaged fan community.