Atkinsons

Atkinsons is a British perfume house founded in London in 1799 by James Atkinson, who initially became known for a rose scented bear grease hair pomade and early colognes sold from his first premises at 44 Gerrard Street. His success in London society led to royal recognition: in 1826 King George IV appointed Atkinsons Official Perfumer to the Royal Court of England, cementing the brand’s status among aristocratic clients. The company later operated from Burlington Gardens in London and expanded into toiletries and cosmetics.

After a long period of dormancy, the historic name was revived in September 2013 under Italian ownership, with modern collections inspired by the brand’s 19th century archive and British heritage. The portfolio references key milestones and addresses from its past, such as 24 Old Bond Street and 44 Gerrard Street, reworked as contemporary fragrances. In 2020, trade sources reported that EuroItalia acquired the Atkinsons 1799 and I Coloniali brands, integrating production and distribution into its Italian operations while maintaining Atkinsons’ London origin story and bear emblem as central identity elements.

Today Atkinsons operates as a heritage driven niche label, positioned between classic British cologne traditions and richer oriental and gourmand styles. Releases often reinterpret themes associated with Georgian and Victorian London, notable historical clients, and travel narratives. The line is distributed mainly through selective perfumeries and upscale retailers, with the official range, relaunched branding, and historical timeline presented on the brand’s own website at atkinsons1799.com.