Deep Night
Eau de Parfum
Ghost
Statement
Ghost
British designer brand known for soft, feminine fragrances with approachable, easygoing character.
About Ghost
Ghost is an iconic British fragrance house that originated as a fashion label in 1984, founded by Tanya Sarne. Renowned for its ethereal, feminine aesthetic, the brand quickly became a sensation through its flowing, viscose slip dresses and inclusive approach to women's fashion. Ghost made its mark in perfumery with the launch of Ghost The Fragrance in 2000, capturing the brand's signature spirit of understated elegance and modern romance. Over the years, Ghost has built a diverse fragrance portfolio, including celebrated releases like Deep Night, Sweetheart, and Orb of Night, each housed in distinctive crescent or minimalist bottles that have become collector favorites. The house collaborates with acclaimed perfumers such as Michel Almairac, Pierre Bourdon, Jean-Louis Grauby, Joëlle Lerioux Patris, and Pierre-Constantin Guéros, ensuring creative variety and olfactive allure. Now part of Designer Parfums, Ghost continues to blend timeless British style with contemporary trends, offering fragrances that are accessible, memorable, and designed to resonate with a wide audience. Their commitment to sustainability is evident in recent launches featuring refillable bottles and eco-friendly packaging, reinforcing Ghost's dedication to both beauty and responsibility.
At a Glance
The Brand
Founded
1984
Founder
Tanya Sarne and Katharine Hamnett
Country
United Kingdom
Category
Designer
Scent Personality
Worth It?
Scent DNA
Floral
Sweet
Powdery
- Ghost fragrances are characterized by a soft, powdery floral style, often blending rose and white florals with sweet, musky bases
- The perfumes typically deliver a gentle, inoffensive aura, favoring approachable blends over bold statements
- Fruity and gourmand touches, along with creamy musks and subtle woods, recur throughout the line
Typical Performance
Longevity
Moderate
Projection
Soft
Positioning
A designer, mid house known for floral compositions.
How It Compares
- → Softer than Dior
- → Less bold than Viktor&Rolf
- → More powdery than Chanel
- → Less experimental than Juliette Has A Gun
Who It's For
Best For
- Fans of soft, powdery floral and sweet fragrances
- Those seeking affordable, easy-to-wear scents for everyday use
- People who prefer subtle, non-intrusive perfumes
- Gift shoppers looking for feminine scents with broad appeal
Strengths & Weaknesses
Strengths
- Consistently accessible and widely available
- Great value for the price
- Approachable and safe for office or daytime wear
- Attractive and collectible bottle designs
Weaknesses
- Lack of originality or experimental compositions
- Soft projection may be too subtle for some
- Limited appeal for niche or high-end fragrance enthusiasts
Brand Evolution
Ghost began with classic, powdery floral fragrances reflecting vintage influences and an easygoing feminine style. Over time, the brand introduced fruitier, sweeter and gourmand elements, but remained focused on approachable, everyday wear. The overall profile has stayed consistent, favoring soft, musky florals over trend-driven or avant-garde scents.
Quick Verdict
Ghost is a go-to for soft, feminine, and affordable designer fragrances. Safe, pleasant, and easy to wear, but offers little for those seeking boldness or innovation.
