Sol de Janeiro

Sol de Janeiro is a vibrant American fragrance and body care brand founded in 2015 by Heela Yang, inspired by the joyful and inclusive spirit of Brazilian beach culture. The brand first made waves with its Brazilian Bum Bum Cream, which quickly became a global sensation thanks to its skin-firming guaraná extract and the signature fragrance blend of pistachio, vanilla, and salted caramel. Sol de Janeiro's scents evoke the warmth and exuberance of Brazil, with each "Cheirosa" fragrance capturing different facets of Brazilian life-from sunny beaches to tropical gardens-through playful combinations of gourmand, floral, and fruity notes. Their fragrance line features best-selling mists and balms, each named for a year significant in Brazilian culture and crafted to inspire self-confidence and joy. Guided by a clean, cruelty-free ethos and enriched with nourishing ingredients like cupuaçu butter and açaí, Sol de Janeiro stands out for its transportive, mood-lifting scents and a philosophy rooted in body positivity and self-acceptance. Today, the house is majority-owned by Groupe L'Occitane but continues to channel the sunny, carefree essence of Rio de Janeiro in every bottle.