Naso Profumi

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Contemporary Indian perfumes drawing on attar craft and unusual ingredient pairings

About Naso Profumi

Naso Profumi is an Indian artisanal perfume house that brings a family perfumery legacy into a contemporary fragrance range. Founder Astha Suri is described as the fourth generation of her family to work in perfumery. The family began manufacturing perfumes in 1952, while the available sources do not establish a formal launch year for the Naso Profumi brand itself. The house works with traditional Indian attar materials and modern fragrance formats, with production and ingredient cultivation connected to North India.

The current shop spans Eau de Parfum and modern attar alongside home scenting, body care and custom fragrance experiences. The perfume range includes names built around ingredients and pairings, such as Tabac, Mint Infused in Rose & Lemon, Saffron Infused in Musk & Amber, Blackcurrant Infused in Lilac, Tamarind Infused in Bergamot, Mud Infused in Oud and Pepper Infused in Wood. The descriptions draw on Indian ingredients and perfumery traditions while using contemporary compositions and wearable formats.

Naso's identity sits between heritage and experimentation. Rose, tuberose, saffron, sandalwood, mitti and oud connect the range to local materials and attar practice, while combinations with citrus, tobacco, blackcurrant and other modern notes broaden its direction. Community listings under the name Naso link directly to the official Naso Profumi website and include 16 perfumes, providing independent evidence of the house's perfume catalogue.

Naso Profumi fits the niche category as a focused, independently presented perfume house with a distinctive Indian point of view and a current direct-to-consumer range. It will suit people interested in contemporary interpretations of attar, locally rooted ingredients and expressive ingredient-led names.

At a Glance

The Brand

Founder Astha Suri
Country India
Category Niche

Scent Personality

Sweetness
Moderate
Freshness
Moderate
Boldness
High
Uniqueness
High

Worth It?

Price ££
Value
Moderate
Accessibility
Moderate

Scent DNA

Woody Spicy Floral Botanical
  • Attar practice informs modern Eau de Parfum
  • Indian materials meet pairings such as mint with rose or tamarind with bergamot
  • Tobacco, woods and spice provide a richer side to the range

Positioning

A niche, mid house known for woody compositions.

Who It's For

Best For

  • Exploring modern interpretations of attar
  • Ingredient-led perfume wardrobes
  • Wearers drawn to unusual botanical pairings

Strengths & Weaknesses

Strengths

  • A distinct Indian ingredient vocabulary
  • Traditional attar practice in contemporary formats
  • Contrasting fresh and deeper material combinations

Weaknesses

  • Sampling is easiest through Indian stockists and the direct shop

Brand Evolution

The house carries its family perfumery background into contemporary Eau de Parfum and modern attar. Collaborations and newer ingredient combinations extend the range while retaining that Indian material focus.

Quick Verdict

A distinctive option for contemporary Indian perfumery and unexpected ingredient pairings. Sample across the range, as a bright botanical blend can wear very differently from its tobacco or woody scents.

Naso Profumi Perfumes

Favourite - easy to wear anywhere · Statement - bold & distinctive · Acquired - bold, for fewer occasions