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AdilQadri
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AdilQadri
Indian D2C attar and perfume brand offering strong, long-lasting Arabian-style scents at accessible luxury pricing.
About AdilQadri
AdilQadri is an Indian fragrance brand founded in 2018 by Mohamadadil Asif Malkani, who also goes by Adil Qadri and serves as Founder and CEO of AdilQadri E-commerce Pvt Ltd. The company is based in Bilimora, Gujarat, and has grown from a digital start-up into a direct-to-consumer perfume and attar business with outlets in India and international locations.
The brand focuses on premium attars, perfumes and related home and personal fragrance products, positioned at accessible luxury price points. Its catalog includes concentrated attars, eau de parfums, bakhoor, deodorants, car and room fresheners and essential oils, with a strong emphasis on rich, long-lasting scents. AdilQadri’s compositions typically draw on Middle Eastern and Indian olfactory traditions, especially oud and musk, adapted for everyday wear and contemporary tastes.
Shanaya Attar is one of the line’s breakout products, widely promoted as a viral hit, alongside launches such as Oud Al Hashmi and Musk Al Ghazali. The brand has leveraged e-commerce platforms like Amazon and Flipkart, its own website, and social media to build reach across India, the UAE, Saudi Arabia, the USA and Canada, and its appearance on Shark Tank India further boosted visibility.
Overall, AdilQadri is best understood as a modern Arabian-style attar and perfume house rooted in Indian fragrance culture, combining concentrated oil formats with spray perfumes to target both traditional attar users and younger consumers looking for bold, long-wearing scents.
At a Glance
The Brand
Founded
2018
Founder
Mohamadadil Asif Malkani
Country
India
Category
Arabian
Scent Personality
Worth It?
Scent DNA
Oud
Amber
Musk
Oriental
Gourmand
- AdilQadri scents are typically strong, oil-heavy and designed for noticeable presence rather than subtlety, often built around oud, musk and amber in an Arabian style
- Many releases emphasize pronounced sweetness and density, aiming for long wear times that suit evening use and special occasions but are also marketed for daily wear
Typical Performance
Longevity
Long
Projection
Strong
Positioning
A arabian, mid house known for oud compositions.
How It Compares
Who It's For
Best For
- Evening wear
- Festive and wedding occasions
- Traditional attar users transitioning to sprays
- Middle Eastern and Indian fragrance tastes
- Cold or moderate climates
Strengths & Weaknesses
Strengths
- Long-lasting performance for attars and perfumes
- Bold, noticeable scent profiles centered on oud and musk
- Strong value for money within its segment
- Wide availability online in India and select international markets
Weaknesses
- Heavy, sweet and oud-forward style can feel overwhelming to those preferring subtle scents
- Limited lighter and fresh options compared with global designer houses
- Branding and naming can be confusing due to multiple domains and spellings
- Distribution outside Indian and Gulf markets is still relatively narrow
Brand Evolution
AdilQadri started primarily as a luxury attar and oil-based fragrance seller targeting traditional users through a D2C model. Over time the brand expanded into spray perfumes, bakhoor, deos and home fragrances, broadening its audience while keeping its core emphasis on concentrated, high-impact scents. Its Shark Tank India feature and international outlets in the UAE and other markets reflect a shift from local e-commerce brand to a more visible regional player. The portfolio continues to grow with new launches that mix classic oriental themes with social-media driven marketing.
Quick Verdict
If you enjoy sweet, oud-heavy, long-lasting attars and perfumes at mid-tier prices, AdilQadri is worth exploring. If you prefer airy, minimalist or very polished designer-style compositions, this brand will likely feel too loud and dense.
