Mr Jury

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A UK own-label house of five assertive, concentrated extraits built on oud, vanilla and fruit

About Mr Jury

Mr Jury is a UK-based independent fragrance label built around a compact range of concentrated perfumes sold through its own website. The current collection contains five named fragrances: Picadilly Nights, Picadilly No.14, Picadilly Deluxè Blend, The Verdict and Picadilly Amethyst 11. Discovery samples and mystery offers appear alongside the bottles, but they are formats and offers rather than additional named perfumes.

The house's own story connects Picadilly Nights with evenings spent in central London clubs and cocktail bars. Its website also describes regular time in Dubai and Saudi Arabia, where scents are sampled before being brought to the UK market. These are the brand's stated inspirations and working approach, not a complete company history. The active company behind the site is MRJURY LTD, incorporated in March 2023. Public material reviewed does not establish when the perfume label began or identify the person behind the Mr Jury name as a legal founder, so neither detail is stated as fact.

Oud is a recurring foundation across the line, joined by fruit, vanilla, spice and florals. Picadilly Nights pairs oud with vanilla and fruit; No.14 is presented around apple and berries; Deluxè Blend combines oud, cinnamon, rose and ylang-ylang; Amethyst 11 centres on dark fruit, white chocolate and vanilla; and The Verdict is framed around lychee and fresh-linen notes. All five current product titles identify the fragrances as Extrait de Parfum.

Mr Jury fits the independent, direct-to-consumer category: it has a focused own-label range, a UK-based company and a direct online shop. The perfumes are aimed at wearers who enjoy assertive, warm compositions and a clear scent story. Evidence for the founder's legal identity, production location and the scale of distribution remains limited, so those details are left open rather than inferred.

At a Glance

The Brand

Country United Kingdom
Category Indie

Scent Personality

Sweetness
High
Freshness
Mild
Boldness
Very High
Uniqueness
Moderate

Worth It?

Price £££
Value
Moderate
Accessibility
Mild

Scent DNA

Oud Gourmand Fruity Spicy
  • Five extrait de parfum scents with a strong, assertive character
  • Oud is a recurring foundation, paired with vanilla, apple, cinnamon or rose
  • Amethyst 11 adds dark fruit and white chocolate
  • The Verdict is a lychee and strawberry summer scent
  • Buyers report strong-smelling, long-lasting wear

Typical Performance

Longevity
Long
Projection
Strong

Positioning

An indie, premium house known for oud compositions.

Who It's For

Best For

  • evening and winter wear
  • special occasions and summer events
  • wearers who like loud, oud-led and sweet extraits

Strengths & Weaknesses

Strengths

  • Extrait strength across the whole range
  • A distinct scent story behind each name
  • Buyers report strong, long-lasting wear

Weaknesses

  • A compact range of five fragrances

Brand Evolution

MRJURY LTD was incorporated in March 2023. The range grew from Picadilly Nights, tied to evenings in central London clubs and bars, to five extraits, adding a winter scent after a year of development in Amethyst 11 and a summer special-occasion scent in The Verdict.

Quick Verdict

A loud, assertive extrait house that leans on oud, vanilla and fruit. Picadilly Nights is the signature, Amethyst 11 suits sweet winter wear and The Verdict is the summer choice.

Mr Jury Perfumes

Favourite - easy to wear anywhere · Statement - bold & distinctive · Acquired - bold, for fewer occasions