Mythologia

Mythologia is an independent perfume house founded by Cat Black in Shoreditch, London. Its beginnings sit at the meeting point of fragrance and visual art: an art-school project inspired by Marie Antoinette's perfume collection led Black towards making scent, first through bespoke creations and later through a dedicated perfume atelier. The house launched its first pair of fragrances in 2024.

Each perfume starts with a story drawn from a person, place or moment, then develops through a narrative that is carried across scent, artwork and music. Mythologia creates small batches in its own atelier and makes its formulas, labels and visual world part of one joined-up experience. The resulting fragrances tend towards dark, romantic and unconventional themes, with compositions built to feel atmospheric and expressive rather than anonymous.

The range remains focused, with Ghost of You and Siren forming its debut collection. Their stories explore intimacy, memory and myth, while the associated playlists invite wearers to extend the mood beyond the perfume itself. This gives the house a distinctive identity among young London independents: its work is designed as a broader creative world, with fragrance at its centre.

Mythologia sits in the independent niche segment. It is founder-led, makes its perfumes in small batches and sells through its own site. It will appeal to wearers who enjoy narrative-led perfumery, artistic presentation and scents with a clear emotional or atmospheric point of view.