Nēomirage

Nēomirage is a contemporary niche fragrance house founded in 2025 by musician, visual artist and independent perfumer Alexander Kasses, working between Vienna and Marseille. The brand presents itself as a small, artist-driven operation, with Kasses both composing and producing the scents, which are described as handmade and vegan.

The initial collection is built around a "Signature Trilogy" of Eau de Parfum Intense: Lore - Scent of Remembering, Limen - Scent for In-Between, and Lethe - Scent of Forgetting, all released in 2025. This trilogy uses memory, transition and oblivion as its central themes, and the compositions reflect this conceptual focus with contrasts between brightness and shadow, presence and absence. Retailers note Nēomirage as a zeitgenössisches Nischendufthaus (contemporary niche perfume house), positioning it clearly in the artistic niche segment rather than mainstream distribution.

The brand's communication and note choices suggest a preference for structured, story-led compositions over mass-appeal crowd pleasers. Lore, for example, combines thyme, rock rose and grapefruit over vanilla, incense, patchouli and cashmeran, emphasizing aromatic, resinous and textural effects rather than simple sweetness. Bottle sizes, discovery sets and distribution through specialist boutiques underline the focus on an engaged, exploratory audience rather than casual shoppers.

Nēomirage is still in an early phase, with only a small catalog and limited retail presence, but it already shows a coherent identity: concept-heavy storytelling, high concentration formats, and a hand-crafted, vegan positioning backed by the direct involvement of its founder-perfumer.