Rubini

Rubini is an Italian niche perfume house created by Andrea Bissoli Rubini and officially launched in 2015, drawing on his family’s long-standing perfumery heritage that began in Verona in the 1930s. The brand is based in Mantua, where the family perfume shop still operates, and its work is framed explicitly as an independent artistic project that uses fragrance to explore layered personal and cultural memories. Rubini’s first release, Fundamental (2015), set the tone for the collection by paying homage to the original family perfumery through accords like beeswax, leather, iris and white grapes, developed in close collaboration with perfumer Cristiano Canali and designer Francesca Gotti.

Subsequent creations continue this narrative approach. Nuvolari (2021) reimagines the world of Italian motor racing with notes such as leather, rum, vetiver and black pepper, while Odenaturae (2023) focuses on Mediterranean landscapes using green, herbal elements like tomato leaf and immortelle. Other scents, including Tambour Sacré and Hyperion, expand the line’s range of "imagined worlds" inspired by stories, places and legends, all composed with a clear emphasis on high quality raw materials and extrait or intense eau de parfum concentrations.

Packaging and visual design are treated as part of the concept, often employing unusual materials such as Glebanite, a recycled industrial composite previously used for satellite dishes, to mirror the brand’s blend of tradition and experimentation. Across the collection, Rubini positions itself against trend-driven perfumery, aiming instead at long-lasting, characterful compositions that balance contrast and harmony while remaining closely tied to Italian cultural and personal narratives.