Masque Milano

Masque Milano is an Italian niche fragrance house established in Milan in 2010 by Alessandro Brun and Riccardo Tedeschi. Multiple brand and retailer sources highlight that the founders are fragrance enthusiasts who formalised their passion through structured training in olfactory techniques before launching the line. The brand is built around a theatrical concept of “acts” and “scenes,” with each perfume conceived as a specific chapter or moment, often tied to personal memories, places, or characters.

From the beginning, Masque Milano has worked with a roster of well known perfumers to translate these scenes into detailed compositions. Its catalog includes fragrances such as Russian Tea (2014), Montecristo (2013), and Hemingway (released in 2018 and composed by perfumer Fanny Bal), which are frequently discussed in specialist blogs and communities for their distinct signatures. The house is also known for carefully designed bottles and caps, documented in industry packaging articles that describe bespoke glass and hardware developed to fit the brand’s narrative identity.

Critics and enthusiasts generally associate Masque Milano with complex, story driven scents that lean artistic rather than mainstream. Collections are divided into themed “acts,” grouping perfumes by mood and setting, and the brand continues to add new chapters over time while maintaining relatively small batch, high concentration releases. This positioning, together with its Milanese origin and focus on narrative structure, places Masque Milano firmly in the artisanal niche segment of contemporary perfumery.