Masque Milano 2021 EDP

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Lost Alice

by Mackenzie Reilly

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Masque Milano Lost Alice is an Eau de Parfum launched in 2021, created by Mackenzie Reilly. Lost Alice settles into a heart of Carrot Seeds, Rose, Iris, and Tea, and dries down to a base of Broom, Milk, and Sandalwood. Masque Milano's Lost Alice carries a Favourite verdict, a floral-led wear.

A truly whimsical gourmand, Lost Alice offers a divisive take on powdery carrot cake and milky tea. Some revel in its subtle, comforting embrace, while others are left cold by its fleeting presence and lack of bold character. Sample first, this one's a Marmite scent.
What our verdicts mean →
  • Cozy
  • Relaxed
  • Playful
  • Subtle
  • Warm
£119.00 at Amazon 35ml Check price on → Check prices ↓
Lost Alice Eau de Parfum bottle

Scent Profile

Composition

Timeline

Showing: Overall Blend
Heartas listed
Carrot Seeds25%
Iris25%
Rose25%
Tea25%
Baseas listed
Broom33%
Milk33%
Sandalwood33%

Top, heart and base are the brand's own listing, not a timing claim - the industry classifies a note by its character as much as by how fast it fades. Each curve here is modelled from that material's own volatility, so groups can overlap when a house lists long-lasting materials in its heart.

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Performance & Mood

Performance

Longevity
Moderate (4-6h)
Projection
Moderate
Intensity
Moderate

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding

When To Wear

Best Seasons

Best For:
Spring Fall
Also Works:
Winter

Built for the cooler edges of the year - autumn and spring pair best.

Best Occasions

Best For:
Office Casual
Also Works:
Date

Its soft sillage and calm, comforting aroma make it suitable for casual wear or even the office, as it's unlikely to offend. However, its lack of projection and formal accords render it less ideal for assertive dating or formal events, and it's certainly not built for sport.

Declarable allergens

We derive these from the materials behind this fragrance's notes, not from the bottle. Each one is likely, not confirmed. The list is partial - the box can name others.

In standard patch-test panels

  • Geraniol from Rose

Other declarable allergens

The large name is the everyday one. The small name is the INCI form on the box, so you can compare the two. Reactions differ between people. A patch-test panel is not a ranking of risk. How we derive this

About

Lost Alice opens with a soft, peppery whisper, quickly blossoming into a creamy, powdery heart where orris and rose mingle with an unexpected, earthy carrot note. The journey settles into a lactonic warmth, conjuring images of milky tea and sandalwood biscuits, infused with the subtle spice of broom, creating a cozy and slightly sweet dry down that lingers close to the skin.

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Compare & Pair

Layer

Wear two at once. See what layers well with Lost Alice Eau de Parfum - the blends worth trying, and how each one scores.

Complement

Round out the rotation. See what complements Lost Alice Eau de Parfum - fragrances that pair with it, worn side by side.

Where to buy

Prices for the United Kingdom · · checked 6 October

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Drawn from community reviews and editor-reviewed before publishing on . See our methodology and disclosure policy.