Simone Andreoli

Simone Andreoli is an Italian niche perfume brand founded in 2014 by perfumer Simone Andreoli together with business partner Alberto Gaiti, after several years of study and collaborative projects abroad. At 24, Andreoli launched the line in Italy as an independent house, explicitly choosing to work outside large corporate structures in order to control both the creative direction and the selection of raw materials.

The brand is structured around the idea of fragrance as a travel diary. Many scents reference specific places or atmospheres, ranging from tropical beach settings to nocturnal urban scenes and Italian regional landscapes. Collections such as Leisure in Paradise and Italian Heritage highlight this approach, with compositions often built to evoke concrete settings like summer holidays, seaside walks, or iconic locations within Italy.

Andreoli describes his creative mantra as "young, wild and free," emphasizing an unconstrained style and a focus on intense personal feeling as the starting point for each project. He sources high grade ingredients from different countries and aims for genderless, long-lasting extrait-style formulas, a point noted both in the brand materials and by retailers that present the line as high end artistic perfumery.

Initially distributed through a small network of Italian perfumeries, Simone Andreoli has expanded significantly, with reports of more than 150 official dealers in Italy and availability in over 35 countries including the United States, various European markets, Russia, the United Kingdom, Australia, and parts of the Middle East. Despite this growth, the brand maintains selective distribution and positions itself firmly within the niche segment rather than mainstream designer perfumery.