Yu Parfums

Yu Parfums is a British fragrance label that traded as a direct-to-consumer subscription house from 2020, releasing bi-monthly gender-neutral editions built in three chapters rather than a conventional seasonal range. Compositions were commissioned from named perfumers including Alexandra Kosinski, Christian Provenzano, Claudine de Vogel, Dominique Preyssas and Julie Pluchet. Despite the independent presentation, Yu Parfums Ltd is a venture of the family behind The Fragrance Shop: Companies House lists Sanjay and Vipul Vadera as directors, registered at Fragrance Quarters on Mosley Road in Trafford Park, the same address as the retailer. The brand's own storefront is no longer trading, and the range is now sold through The Fragrance Shop at around 120 pounds for 100ml.