Is Marks & Spencer Gardenia & Vanilla a dupe of Marc Jacobs Daisy?

Daisy EDT

Marc Jacobs by Alberto Morillas Original Favourite

Gardenia & Vanilla EDP

Marks & Spencer   Inspired Favourite
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Daisy Eau de Toilette bottle Daisy EDT
EDT Concentration EDP
F Gender F
2007 Year 2020
££ Price Tier £
Gardenia & Vanilla Eau de Parfum bottle Gardenia & Vanilla EDP
Our Verdict

Marks & Spencer's Gardenia & Vanilla smells very similar to Marc Jacobs' Daisy, but there are subtle differences. Daisy is a sparkling, youthful floral, with a focus on violet and a lighter feel. Gardenia & Vanilla is creamier and more unisex, emphasizing the gardenia and vanilla notes. The M&S fragrance offers impressive performance for the price, while Daisy has a more refined, airy quality. If you want a budget-friendly alternative, go for Gardenia & Vanilla. If you prefer a brighter, airier, more complex floral, choose Daisy.

£27.96 from
30ml at Notino
Best value £0.39/ml (200ml)
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Where they differ

Biggest gaps first. The bolder side leads.

ScentArt

View Liquid → Daisy EDT
View Liquid → Gardenia & Vanilla EDP

Which Should You Buy?

Choose Daisy if...
  • You want a brighter, more youthful floral scent.
  • You prefer a more well-known designer fragrance.
  • You enjoy a sparkling violet note.
  • You want a lighter, airier fragrance.
Choose Gardenia & Vanilla if...
  • You are looking for a budget-friendly option.
  • You prefer a creamier, sweeter vanilla dry down.
  • You want a fragrance that is unisex leaning.
  • You want a simple, office-friendly scent.
Our Verdict - Daisy EDT
A sparkling, easygoing floral that radiates youthful optimism. Daisy is light, breathable, and instantly recognizable, making it perfect for sunny days and everyday joy.
Favourite
Our Verdict - Gardenia & Vanilla EDP
A creamy gardenia-vanilla floral with sparkling grapefruit lift, widely positioned as the high-street take on Marc Jacobs Daisy. Office-friendly, easygoing, and routinely called out as a best-value M&S dupe.
Favourite

Scent Profile

How they compare
Daisy EDT A Gardenia & Vanilla EDP B
Where they part company by gap size

How They Wear

Showing: Overall Blend

Mood

Mood Energising
Calming
Character Playful
Serious
Sentiment Uplifting
Brooding
Daisy EDT
Gardenia & Vanilla EDP

Notes

Shared Notes
Musk 35% vs 17%
Violet 35% vs 13%
Grapefruit 33% vs 76%
Gardenia 33% vs 86%
Vanilla 30% vs 50%
Only in Gardenia & Vanilla
Sandalwood 32% Apple 24%
Shared Notes
Grapefruit 33% vs 76%
Only in Gardenia & Vanilla
Apple 24%
Shared Notes
Violet 35% vs 13%
Gardenia 33% vs 86%
Only in Daisy
Jasmine 32%
Shared Notes
Musk 35% vs 17%
Vanilla 30% vs 50%
Only in Daisy
Woody Notes 34%
Only in Gardenia & Vanilla
Sandalwood 32%

Note weights are our estimate from each note's place in the pyramid, not the share of the formula. Brands do not publish formulations.

Performance

Daisy Gardenia & Vanilla
Short (2-4h)
Longevity
Short (2-4h)
Intimate
Projection
Intimate
Light
Intensity
Light

Season and Occasion Fit

Daisy

Seasons

Best For:
Spring Summer

With its fresh green, citrus, and airy floral notes, Daisy shines in spring and summer, where its lightness and breezy character feel most natural. It lacks the warmth and depth to stand out in colder months.

Occasions

Best For:
Office Date Casual
Also Works:
Sport

Its gentle projection and soft floral freshness make it ideal for daytime, office, and casual wear. It is playful enough for dates yet too airy for formal evening occasions.

Gardenia & Vanilla

Seasons

Best For:
Spring Summer

Sparkling grapefruit and dewy gardenia keep this firmly in spring and summer territory; the creamy vanilla gives it just enough warmth for early autumn but it lacks the depth for cold months.

Occasions

Best For:
Office Casual
Also Works:
Date

Soft projection and a clean white-floral character fit casual, office, and daytime date wear easily. Too understated for formal events or sport.

Similarity Breakdown

Our estimate of how alike these two fragrances smell, calculated from their published notes. It is a position on our scale, not a measured percentage of shared smell.

Overall scent match
59%
Key Similarities

Shares 5 of its 9 notes, including Grapefruit, Vanilla, Musk

Key Differences

Adds jasmine and strawberry, drops apple and sandalwood

Where to buy

Pick a size. The two cheapest offers, then the rest.

Daisy EDT

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Refills and gift sets (4)
International (5)

Import charges may apply

These shops are outside the United Kingdom. Prices in your currency are estimates (ECB rate 9 Oct); the shop charges its own price, shown in brackets. How import charges work

50ml 1 offer
100ml 2 offers
200ml 1 offer

Gardenia & Vanilla EDP

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No other shop we track that delivers to you has it in stock.

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Daisy EDT
Gardenia & Vanilla EDP
125ml
Not available
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